monetizing-innovation

Design products and pricing around validated willingness to pay, from Ramanujam & Tacke''s "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "what should I charge", "willingness to pay", "pricing page", "pricing tiers", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.