social-psychology

How individuals think about, influence, and relate to one another. Covers conformity (Asch line experiments, informational vs. normative influence), obedience (Milgram experiments, situational factors), attitudes (formation, change, cognitive dissonance, persuasion), group dynamics (groupthink, social facilitation, social loafing, deindividuation), and prejudice (stereotyping, implicit bias, stereotype threat, intergroup conflict, contact hypothesis). Use when analyzing social influence, group behavior, attitude formation, prejudice, or interpersonal processes.